04 Oct 2021
Recognizing its responsibility towards the environment, Coca-Cola Thailand is rolling out a “Recycle Me” message on its package labels across all its sparkling brands to ask its consumers to help them do better as a corporation. Coke has also teamed up with the Trash Lucky Campaign to further inspire and drive change around increasing waste separation behavior. After consumers have enjoyed their drink, they can simply return their empty bottles and cans for recycling via parcel delivery or Trash Lucky drop points and stand a chance to win prizes worth more than 900,000 baht. Winners are picked monthly between October and December.
To see this through, the campaign further collaborates with Indorama Ventures and Speed-D parcel delivery service. Indorama Ventures helps recycle the collected PET plastic bottles into fibers for Personal Protective Equipment (PPE) for COVID frontline healthcare workers. Meanwhile, Speed-D offers its service at 7-Eleven stores, offering a 5-baht discount to customers in return for collected bottles, cans and recyclable shipments to be sent to Trash Lucky for proper separation.
Coca-Cola’s ultimate goal is to create a World Without Waste by 2030, pledging to collect and recycle every single one of its bottles or cans by that deadline. On top of that, the corporation also vows to make all of its packaging recyclables by 2025 and to use at least 50% recycled materials in its packaging by 2030.