Business

Coke Encourages Consumers To Recycle With New Packaging & Campaign


Coca-Cola Thailand rolls out ‘Recycle Me’ message on bottles and cans as a new initiative to create a world without waste

Recognizing its responsibility towards the environment, Coca-Cola Thailand is rolling out a “Recycle Me” message on its package labels across all its sparkling brands to ask its consumers to help them do better as a corporation. Coke has also teamed up with the Trash Lucky Campaign to further inspire and drive change around increasing waste separation behavior. After consumers have enjoyed their drink, they can simply return their empty bottles and cans for recycling via parcel delivery or Trash Lucky drop points and stand a chance to win prizes worth more than 900,000 baht. Winners are picked monthly between October and December. 

To see this through, the campaign further collaborates with Indorama Ventures and Speed-D parcel delivery service. Indorama Ventures helps recycle the collected PET plastic bottles into fibers for Personal Protective Equipment (PPE) for COVID frontline healthcare workers. Meanwhile, Speed-D offers its service at 7-Eleven stores, offering a 5-baht discount to customers in return for collected bottles, cans and recyclable shipments to be sent to Trash Lucky for proper separation. 

Coca-Cola’s ultimate goal is to create a World Without Waste by 2030, pledging to collect and recycle every single one of its bottles or cans by that deadline. On top of that, the corporation also vows to make all of its packaging recyclables by 2025 and to use at least 50% recycled materials in its packaging by 2030.

Visit trashlucky.com/en/recycleme for more information on the Coke Recycle Me with Trash Lucky Campaign. Winners of the lucky draw will be announced on the 15th and 20th of October, November, and December 2021 on fb.com/trashlucky. Prizes include cars, mobile phones, gold, vouchers, and souvenirs from Coca-Cola.