Going Back To Our Roots With Artisanal Food

We would’ve never thought that a few years ago, people would be interested in purchasing locally produced luxury goods like jams, tea or even using traditional medicine to increase longevity and boost our immunity. Artisanal food in South East Asia has become part of the food revolution which has exploded over the last decade. Even though there isn’t a single definition, it is essentially locally produced food made with non-industrial processes and it comes with the added bonus of being sustainably produced. For this story, we share four local brands who are delivering products with minimal additives, care deeply for the communities in which they operate and are guided by fair trade practices



Founded by Savita Sresthapron, or May, Plantogenic is a brand that aims to raise awareness of the power of plants and alternative natural medicines. Following the mantra “Listen to your body”, her products range from herbal teas, healthy chocolate to relaxation rollers and fibre powders. Among the best-sellers is the rainbow herbal blend collection of six recipes curated by Thai traditional medicine doctors and made with 100% organic natural ingredients as well as being caffeine-free. Another favourite is the Healthy 3 in 1 chocolate, a dairy and sugar-free blend made from rice cream and sweetened with monk fruit. It includes 16 superfoods and adaptogenic herbs such as Reishi, Goji Berries, Co-Enzyme Q10, Beta-glucan, Triphala and Lutein. Perfect to boost your immunity and eyecare. Are you ready for a radiant life full of light and energy? Sit back, take a deep breath and let nature lead the way.

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Pure Luck Kombucha 

Who says healthy can’t also be fun? Pure Luck is a Thai brand that popularized Kombucha in Thailand. Backed by scientific findings, it’s well known to have the same health benefits as tea but it’s also rich in beneficial probiotics, contains antioxidants that can kill harmful bacteria and may help fight several diseases such as cancer. 

Kombucha is thought to originate in China or Japan, it’s made by adding specific strains of bacteria, yeast and sugar to black or green tea, then allowing it to ferment. During this process, bacteria and yeast form a mushroom-like film on the surface of the liquid producing acetic acid, trace levels of alcohol and gases that make it carbonated.

Pure Kombucha by Pure Luck is made traditionally by fermenting in glass and wooden barrels but is infused with innovation for stable shelf life and offers a selection of over 60 tastes, including Mr Oolong, Cinnamon Plum, Bangkok Detox, Chocolate Mint Cookie and Better Than Cola and more. 

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Wild Nature Artisan

Wild Nature Artisan is a brand founded by two  Chiang Mai-born local sisters, Dara Wongwan (Noy) and Tubtim Malaiarisoon (Nai), who sought to develop and produce speciality, artisanal products of Chiang Mai using the natural and organic resources from their urban farm and cooperating with close-knit farmers who hold the same fundamental principles.

They grow organic herbs, flowers, and fruits of the season and develop small batches of products such as artisan jams, organic infusion and herb salts. Amongst their best-sellers are Love Chiang Mai No.1 and organic herb salt packed with the scents of lemongrass, kaffir lime zest and leaf, garlic, dried chilli, coriander, and turmeric. The Citrus Melody Artisan Jam made with four varieties of fresh oranges and freshly picked basil. 

Wild Nature Artisan applies ethical and sustainable practises to their urban farm and production methods and processes, the company are also active in donating to organic farming and conservation programs with a range of initiatives such as Love Chiang Mai #1 Campaign and Lanna Wild Bird Rescue conservation.

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Nana Fruit 

Founded by Nakwan Trakarnsirinont, she grew up watching her parents export dried durian and longan for foreign consumers and wondered why the products weren’t popular in Thailand. In a country where fresh fruits are always available, dried fruits are deemed to be heavily processed with chemicals. So Nakwan set about creating the Nana Fruits brand to change this perception.

Carefully selecting farmers’ raw materials as well as having the best international production standards that maintain the benefits and freshness of their dried fruits. Nana fruits offer products such as dehydrated pineapple, mango, strawberry, dragon fruit and more as well as cube freeze-dried fruit for babies. 

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