14 Dec 2020
The ARMY (the term for the international fan base of top K-Pop boy band BTS) is out in force to celebrate! BTS was recently named by Time Magazine as Entertainer Of The Year 2020.
And they have proven that they are not just pretty faces wearing smart outfits who can sing and dance. Not only do they do that with polished style, they also write and produce songs, are advocates for social issues (they donated $1 million to the Black Lives Matter movement, which was matched overnight by donations from the ARMY) like UNICEF, school programmes, mental health and LGBTQ rights.
Comprising seven members - RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook, they were launched 10 years ago. The year 2020 was tough for the entire world and for BTS as well - their world tour had to be cancelled. However, they quickly adjusted strategies, introducing livestreaming and a two-night virtual sold-out concert. The single "Dynamite" which was dropped in August 2020, immediately topped the US charts, while their album, "Be" debuted with both the album and a song at No. 1 on Billboard’s charts in the same week. They got a Grammy nomination. Their Big Hits Labels You Tube account has 13 billion views. They helped their label shoot to a $7.5 billion IPO value.
"BTS isn’t just the biggest K-pop act on the charts," wrote Time Magazine, "They’ve become the biggest band in the world—full stop."
Here is the "Dynamite" music video, which had 101 million views in 24 hours.